Should You Startup is the startup resource dishing fresh, real and useful content for the digital generation.

We are generation of self-starters, creatives and hustlers, and yet the system isn't setup to help everyone start. 

We want to go beyond inspiration and help 100 founders startup: raising money, branding and more. 

We want to give away everything we know about business. 

How to Engage with us

YouTube is our home to the freshest founder stories, documentaries and premium videos

YouTube is our home to the freshest founder stories, documentaries and premium videos

Facebook Page and Group is where you join the community, ask questions and interact with live shows and meet the team.

Facebook Page and Group is where you join the community, ask questions and interact with live shows and meet the team.

Follow us on Instagram for daily drops of inspiration which fuel your business mentality.

Follow us on Instagram for daily drops of inspiration which fuel your business mentality.

Our team has experience in raising venture capital and running million dollar projects - DM us a question here.

Our team has experience in raising venture capital and running million dollar projects - DM us a question here.

The TEAM

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Lawrence, @lawrence_kao

Lawrence is a serial tech and media entrepreneur, most recently co-founder of The Narrative, a digital-first entertainment studio and he is the host of SYSU's Facebook Live Show #YourCommentsLive. He is also a writer and producer with credits including Mission Selfie, BBC Worldwide's first-ever digital series seen on BBC Three and went No. 1 on iTunes.

Nick, @hicknayward

Nick is an Executive Producer at Should You Start Up and creator of our series Owning It. He is a former executive at YouTube. He specialised in helping YouTube Influencers commercialise their personal brands and also helped brands and publishers launch onto the platform. He has been involved in online video since 2005 and is also a co-founder at The Narrative.

Hattie, @hattieladd

Hattie is the awesome producer leading SYSU shows Story and Advice and Business Outsider. Hattie is also a champion of women’s rights and is a  sought after speaker having been interviewed on BBC & C4. Currently, she is finishing her first feature documentary 'Free, Safe, Legal' on abortion rights in Northern Ireland.

Jess, @jessamylelliott

Jess is leading the charge of digital content at Should You Start Up. She began her career as a student intern working on Mission Selfie helping research our pilot episode in Iceland. Since then, she has specialised in testing ideas on social media, optimising content and adapting them into long-form formats.